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Illustration: Harry Campbell

BRILLIANT! JUMBO ENTREPRENEUERS AND THEIR BIG IDEAS

Lots to Live For

BIG IDEA: One-stop online shopping for patients facing the rigors of cancer treatment. Lots to Live For supplies balms for radiation burns, shampoos that guard against chemotherapy-induced hair loss, and other products not readily available at your local CVS.

STATUS: Malin set up the Lots to Live For website in 2002 after helping her mother and grandmother battle cancer. In 2010, she added a blog and a Facebook page to apprise customers of new ways to improve patients’ quality of life. “I” envision an expansion of the company’s mission to become more of a community, she told IdeaMensch in September. lotstolivefor.com

Photo Patron

BIG IDEA: An online gallery that gives photographers a broad platform for marketing their work, and aesthetically ravenous customers a means of finding—and ordering high-quality prints of—beautiful images they might never have known about. Philbin also points out that users can help “curate” the gallery by rating and commenting on the pictures in it.

STATUS: Photo Patron, which is based in the San Francisco Bay Area, got its start in December 2012. So far, only Bay Area photographers can upload images, but anyone can order prints. They’re available both on paper and on wood, thanks to a partnership with the Southern California company WoodSnap. photopatron.com

Food Systems Research Institute

BIG IDEA: A resource for those who want to work toward more sustainable, equitable, and economically viable food systems—the webs of processes and infrastructure needed to produce, package, and distribute food. “Businesses ranging from small regional chains to large corporations have begun to think more about how their food footprint impacts the planet and its inhabitants,” says McEntee. FSRI serves those businesses, along with government and nonprofit clients.

STATUS: McEntee, an environmental social scientist, and Daniel Erickson, a geospatial analyst, started the institute last year, after completing their doctorates. Based in Shelburne, Vermont, the company is already helping to improve food systems in New England. It has identified undeveloped areas in Burlington, Massachusetts, that could be turned into farmland, and Ammonoosuc Conservation Trust has awarded it a contract to further an initiative that aims to revitalize the agricultural economy in northern New Hampshire and northeastern Vermont. foodsystemsresearchinstitute.com

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