Background Articles
In this section, we publish short articles that provide basic background
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Obituary William L. Pierce
By Simon Baalham, Oxford Brookes University
William L. Pierce, the infamous leader of the National Alliance, an
American neo-Nazi organisation, died of cancer on 23 July 2002. By the
time of his death Pierce had become the most notorious and influential of
post-war neo-Nazi ideologues, not just in America but around the world.
The vehicle for his influence was not modern technology, the media,
charismatic leadership, or political propagandising, but his use of fiction.
The Turner Diaries (1978) and Hunter (1989), both published under the
pseudonym Andrew Macdonald, have been implicated in numerous acts
of terrorist violence in both the US and Europe, and have helped shape the
development of contemporary fascism. (This article will assume that
Nazism and neo-Nazism are varieties of fascism).
Pierce was born on 11 September (subsequently a prophetic date) 1933 in
Atlanta, Georgia. After attending Rice University he completed a doctorate
in physics at the University of Colorado. He went on to teach physics at
Oregon State University from 1962 until 1965. During this time of great
upheaval in the US, politics increasingly occupied his attention. Pierce
briefly joined the John Birch Society (an extremely conservative group
mainly dedicated to fighting communism) but left soon afterwards after
discovering that his extreme antisemitic views were generally neither
shared nor welcomed. His views at the time were becoming more extreme
in response to the social and political convulsions America was
experiencing. Pierce left Oregon State University to work for Pratt &
Whitney and moved to Washington D.C., where he came into contact with
George Lincoln Rockwell, leader of the American Nazi Party (ANP).
Although Pierce claimed that he never actually joined the ANP, he did
become the editor of the National Socialist Alliance, a quarterly journal
published by Rockwell's World Union of National Socialists (WUNS).
After Rockwell's murder in 1967 Pierce became one of the principal leaders
of the National Socialist White People's Party (NSWPP), the ANP's
successor.
In 1970 Pierce joined the National Youth Alliance (NYA), a far right
political group which had grown out of the Youth for Wallace organisation
that had failed to get Governor George Wallace elected president in 1968.
After four years of bitter infighting the NYA disbanded with Pierce
establishing the National Alliance (NA) in 1974. The NA acquired its own
headquarters and large tract of land outside Hillsboro, West Virginia in
1985. It was from this base that Pierce set about establishing the NA as one
of the largest and most influential of the genuinely revolutionary neo-Nazi
groups in the US. It also became commercially wealthy.
National Vanguard Books (named after National Vanguard, the journal of
the NA in which Pierce's two novels had initially been serialised) was
founded to publish the novels. In 1991 it started producing audiotapes of
the shortwave radio programme American Dissident Voices that Pierce
produced. The advent of the Internet meant that this radio show became
available worldwide. During the 1990s Pierce started travelling to Europe
to attend conferences and seminars organised by sympathetic groups. The
NA purchased the White Power Music record label Resistance Records in
1999. This opened up a new and larger audience for Pierce's message. It
also provides the NA with large profits with an estimated annual turnover
of $1million.
However, for all of Pierce's organisational abilities in establishing and
developing the NA, as well as its various commercial subsidiaries, it is his
writing and its impact on the ideological developments of postwar fascism
that has given this obscure man so much influence and infamy. The Turner
Diaries has had the greatest impact; the FBI has referred to it as 'the Bible of
the racist right'. Pierce recognised a need to polarise American society
along racial lines in order to provide mainstream America with the same
racialised view of the world that he and other neo-Nazis held. Pierce
believed that the quickest way to achieve this goal was by outrageous acts
of terrorism. In The Turner Diaries the first target to be attacked is a Federal
Government building, an act chillingly replicated by Timothy McVeigh in
Oklahoma. Sadly this is not the only act of terrorism provoked by his book.
Pierce makes it quite clear in the book that acts of violence, murder and
terror against Jews and racial minorities are not executed as a mere
expression of hatred. They are deliberately calculated to provoke
retaliatory action. Well aware of the power of revenge in entrenching
hatred and distrust, Pierce realised that it could be used for his political
goals. It is perhaps not insignificant that Pierce came to Britain in 1995 and
spoke at the BNP's annual conference when one considers the replication
of this dynamic last year in parts of Lancashire. Soon after The Turner
Diaries was published a gang calling itself The Order began a rampage
involving armed robbery, the destruction of a synagogue and murder. One
of their victims was the notorious Jewish talk radio host Alan Berg. There
have been numerous acts of violence over the last 25 years that have in one
way or another been associated with Pierce's writing. Even in Britain
Pierce's methods were reflected in David Copeland's campaign of terror in
1999.
The issue of miscegenation is dealt with during 'Day of the Rope', which
succinctly sums up the punishment to be meted out for this perceived act
of racial treachery. Pierce returned to it in his second book Hunter, which
was significant not only because in it the main protagonist targeted mixed
race couples, but because it offered a refinement in the methodology for
performing revolutionary violence. Pierce realised an individual could
single-handedly raise the political temperature with little chance of being
caught. This actually coincided with Louis Beam's essay on leaderless
resistance.
Pierce represented those that did not want to compromise their message of
a contemporary version of national socialism. Unlike mimetic neo-Nazis,
Pierce was able to understand fascism's quest for revolutionary change
and apply it in a modern context. He understood that in conditions
unfavourable to both a mass movement of the extreme right, as well as the
futility of the pseudo-mimetic posturing of others (such as Gary Lauck),
which usually only attract ridicule, a new approach was required in order
to push the extreme right revolutionary agenda into mainstream political
space. Unfortunately, he seems to have been rather successful. One can
only hope that with his passing will go his ideas. Sadly this is a hope
rather than a belief.