"Coco" Chanel rose to prominence during this decade.
The consummate image of the 1920s, the flapper, did not fully emerge until 1926. This style epitomized modernity and reckless rebellion. Flappers wore daringly short hair and short shift dresses that exposed their limbs, and they applied makeup, smoked with long cigarette holders, and drank in public. Since the straight shift dresses were simple to make at home, flapper style was more attainable for the masses.
By the time World War I ended, women were used to their freedom and independence, and their clothing maintained its wartime masculinity with loose, shapeless fits and flattened busts. Corsets became a thing of the past. Designer Gabrielle