Once World War II ended, newcomer Christian Dior rebelled against the austerity of the time and produced an extravagant design of a fitted jacket with a cinched waist and a full calf-length skirt using ten to eighty yards of fabric. This style, dubbed the "New Look," would prove to be a turning point in the postwar.
became extremely popular, as women
were longing to dress femininely and
Chanel countered the voluminous
look with boxy suits and slim skirts in
tweed. Synthetic fabrics (nylon,
polyester, and acrylic) became more
widely used because they were
affordable and easy to maintain. A
consumer market was born, and for the
first time, teenagers became a force in
the fashion market as a result of
influences such as music and film.